A small team that
holds the whole stack.
Three jobs everywhere else. One job here. Splitting them is where most systems quietly fall apart, usually about eighteen months in.
- Founded
- 2024
- Based
- Israel · EU infrastructure
- Model
- Build · host · operate
- Languages
- Hebrew · English
The short version.
We started the way most of this work starts: building software for other people. Then came the question, every time — who is going to run this? The honest answer was usually nobody. The site went to a shared host, the server went unpatched, and a year and a half later somebody phoned about an expired certificate.
So we bought the hardware. Then we wrote the software to run it, because every panel on the market decided things for us that we needed to decide ourselves. The same platform now carries our own products and our clients’ systems side by side. Every weakness in it is one we hit first.
That is the whole proposition. We are not the biggest option — not close. But the people who wrote your software are the ones carrying the pager for it, and the infrastructure underneath is ours to change rather than ours to complain about.
Four things we actually mean.
One team, or it is not accountability
Splitting build, host and operate across three vendors does not distribute risk — it distributes blame. When the same people are responsible for the code and for the machine it runs on, an incident has one owner.
Boring technology, deliberately
We choose tools that are well understood and widely supported, because you are going to live with this system for years. Novelty is a cost you pay every time something breaks at an inconvenient hour.
Write it down
Undocumented infrastructure is a hostage situation, whoever is holding it. Everything we run is written down and handed over, including the parts that make us replaceable.
Say the number
Uptime, latency and cost get reported as measured, including the months we miss. A vendor who never reports a bad month is not measuring.
Tell us what you are building.
One call. A straight answer on whether it is worth building and what it costs. Then a written plan — yours to keep, and yours to take to another vendor if you prefer theirs.